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We like to get personal
We work hard to get to know you, your business and your customers. We find out your perspective on your brand and work with you to identify your customer’s experience of it too. We analyse your website statistics and any available information on previous campaigns to see how people are interacting with your brand at the moment and what is/isn’t working. This first phase gives us significant clues as to what issues need addressing and form the backbone of working alongside you to restate and re-define your brief to us.
Building solutions around your brand
Great Ideas happen when we have insight, and insight comes from a number of sources: good planning, audience research, but perhaps best of all, you our client, which is why we talk to you throughout the creative process.
If you take a look at some of our work you will see that we have no one creative style or approach. It is your brand that we want your customers to engage with, not ours. Having ideas is the inspiration, making them a reality for you is where the hard work begins.
To do this effectively and deliver to your deadline needs creative and technical talent of the highest calibre and people who really understand digital content creation. We make sure that our ideas are never constrained by technology when it comes to making them happen.
Delivering your message
Having identified the best channels to get your message out to your customers in the previous phase, we now set about delivering it.
We have partners who specialise in media planning and buying so we can make sure that your message gets to the right people at the right time and our own server to ensure that we are in total control of the delivery.
We are always looking at new ways of communicating for our clients and as members of the Interactive Advertising Bureau we are in touch with the very latest industry trends and insights which we can respond quickly to on your behalf.
Getting better results
Finally, once a project has launched, we go through a process of analysis, and where necessary, modification. We look again at the statistics, we monitor patterns of usage and assess the ways in which your audience has engaged with the content we have created for you. We have built a number of tools for tracking the way your customers interact with your brand online so we can build better profiles for you. We can track their movements from any exposure to your online advertising right up to point of sale, allowing us to give you specifics for cost per lead and acquisition.
To see how we have achieved outstanding results for our clients already, please take a look at some of our work.
If you would like to discuss your own requirements in more detail, please feel free to email us at enquiries@typeb.co.uk or call us on 020 7503 3992.
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