type b have created an ad campaign for Kiddikicks, the football coaching company for the under-5s market.

The campaign which targets 30-something mums and dads of under 5s follows the successful launch last month of the kiddikicks website also designed by type b.

The campaign uses cheeky imagery of kiddikicks members outside in the fresh air, and engaging in different ways with a football (some for the first time in their young lives). It is intended to inspire and encourage youngsters themselves to visit the website with mum and dads help. The campaign rolls out across on and offline media throughout November/December 2005 and includes banner-ads, pay-per-click advertising, a targeted email-campaign, door drops, press and directory advertising.

'Working with type b has been an extremely rewarding experience. We are so excited about the work they have created for us both for the website and the ad campaign. We now feel we have a brand that speaks directly to our target audience'

James Nesbitt, Managing Director of Kiddikicks

Read the case study
View the Kiddikicks website
View the Central London Parents Directory full page ad