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We were approached by ebm-papst UK to redesign their website. As one of Europe’s largest manufacturer’s of industrial fans they felt their current website did nothing to enhance their image as the industry leader, with world-class engineering behind every product and a centre of excellence for environmental issues such as reducing energy consumption. In fact it did little more than put printed catalogue pages online. A complete overhaul was needed.

We first set about analysing existing traffic to the current site, then how to improve functionality and navigation, the different kinds of content and the increased size of the site to include the company’s entire product range. Furthermore we knew the site would need to be easily updatable with only the minimal amount of in-house technical skill. We went away and came up with ideas.

The result was an entirely new site, giving the UK subsidiary its own fresh autonomous look and feel that helped reposition the brand as an industry knowledge centre, especially on environmental issues, as well as a market-leading manufacturer. The whole site sat upon a completely bespoke content management system with every page searchable and an entire product range online, All updates to the site could be made quickly but more importantly with a minimal amount of technical knowledge.

The website launch was supported with integrated collateral such as postcards, a screensaver and posters.

Launch the ebm-papst website