Other work that may be of interest
ebm-papst website
SEEM multi-lingual CD Rom & videos
A Place In the Sun Live promo video

ebm-papst UK wanted to produce a specific piece of sales collateral which would help their clients, and their clients clients, be well informed about impending global, european and UK legislation on energy reduction and specifically carbon emissions. The brief was also to help reposition ebm-papst as a leader in energy efficiency and world class, cost-saving engineering. In so doing ebm papst fans would become a ‘must-have’ component for their clients cooling, heating and air-conditioning systems, which would lead to increased sales.

We recommended a ‘leave-behind’ CD Rom for the sales force, which would also have the advantages of being a direct response mailer for phone enquiries and new business leads. It would also drive traffic to the website and as an aesthetic piece of print it would remain a reference point on clients’ bookshelves.

The result was a CD Mailer entitled ‘Are you heading in the right direction?’ The creative idea was to use wind and the image of a weather vein changing direction to make the direct link between what ebm-papst’s fans do best (move air), and the need for their clients to realise the cost saving advantages to their business of becoming increasingly energy conscious and efficient.

The CD recently won ‘Best Environmental Marketing Campaign’ at the Cooling Industry Awards 2005.

Launch ‘Are you heading in the right direction?’ CD Rom