Run by young people for young people, Hold it Down focuses on the reduction of gun and knife crime in Hackney through community events and by offering support and training to local young people.

We have worked with Hold It Down since 2004 helping them to communicate their events to their audience (16-22 years) across the borough through the creation of engaging, and often provocative campaigns.

All of the projects have had similar objectives - to raise awareness of the upcoming events, to communicate to the audience in a visual language they will respond to and to position Hold it Down as a credible youth-focussed brand.

Our approach has been to create cool, powerful and urban-style creative that will stop our audience in it's tracks.

Media across all campaigns was distributed as flyers via street-teams, posters across clubs, local business and public spaces and distributed to mailing lists via email.

To date, we have helped Hold it Down engage over 3,500 young people across Hackney. The Hold it Down brand has been so well received that the limited run of T-shirts printed have become prized collectors items.

Hackney Youth Showcase
Part of the 2006 Hackney 'One Love' Festival of Peace, this event showcased some of best young talent in the borough.

Art of Heritage
Events programme celebrating the contribution of the African-Caribbean community to the British art scene.

Ignition
Campaign aimed at recruiting local young people onto training courses in creative fields within Hackney.

Hold it Down
Gritty, youth-oriented branding based upon the 'spudding/fist-bump' greeting.

Black Heroes in the Hall of Fame
Promotion of stage musical bringing 5000 years of black history to life.

Dance 4 Hackney
Part of a series of talent-led competitions bringing young people together in a safe environment.

Hackney Close Up
Training programme we are currently running covering all aspects of writing, production and editing.