The Karma Enduro is a motoring rally that takes place in Southern India to raise money for charity. The event is unique and covers 2000km of some of the most beautiful terrain in the world. The brief was simple, but daunting. To create a brand and a website that somehow encapsulated some of the magic of this experience and the wonders of India.

We set about creating a really personal website that would envelop the visitor with some of the sights, sounds and general ephemera of India. By creating a virtual scrapbook of experiences, complete with illustrations, animation and video clips, we hoped to impart just a fraction of the beauty of the country, the people and this journey. This was all set to a carefully selected soundtrack of authentic Indian music.

The response to the brand and the site has been incredible. The inaugural event sold out in record time (compared with their motorcycle events) and the site has been included in the much coveted Web Design Index.

Launch the Karma Enduro website