Money is a talent agency representing a number of top celebrities such as MTV and BBC host Trevor Nelson and Strictly Come Dancing’s Lisa Snowdon. Money were looking to bring the website up to date ensuring that their celebrities could be found easily online and that the site was contemporary but with a style that reflected their unconventional reputation. Their roster is changing all the time so they also needed a way of updating the website themselves and, ideally, a way of distributing their client’s showreels faster and more efficiently than by post.

We set about creating a new information-architecture for the site that would work well with the search engines and that would hold all of the digital content that we wanted to put online. We digitally encoded all radio, voice over and showreel material and made this accessible across the site, providing engaging content that would make the site ‘sticky’ and that would allow Money staff to send out emails to online-showreels, rather than DVDs. A new cool, but tounge-in-cheek, design was created to tie the content together and the homepage was developed to house weekly changing videos and curiosities, to create more of a personal feel. To finish off, the site was wrapped up in our own search-engine-optimised, content management system.

The new site has received an increase of 250% in traffic, with corresponding increases in page impressions and time on site. 70% of Money’s talent now appear on Page 1 of Google and showreels can now be sent to clients at the touch of a button.

Launch the Money website