Other work that may be of interest
Kiddikicks branding and website

The Young Vic Theatre needed to raise £12.5million to rebuild their theatre. As part of the fundraising campaign they needed a visual identity, donations section for their website and on and offline advertising to explain that the old theatre was literally on its last legs.

As a joint project with graphic designer Rebecca Foster, an identity for the campaign was created. Posters used big block type on the familiar Young Vic red background to give the campaign a distinctive and arresting look.

The campaign idea ‘Time to Act’ used theatre expressions to drum home messages about the current state of the building and the need to raise money to rebuild. A complete integrated campaign was produced which included website collateral, banner advertising, poster sites near the theatre, and a ‘take a seat’ donations mailer. We also produced postcards, flyers, badges and press packs which formed part of a publicity and press launch with Jude Law, the Young Vic’s patron.

6 months after the campaign launched £1.8 million had been raised from public donations. Furthermore the campaign helped secure an Arts Council lottery grant to the tune of £5 million. In addition, 178 seats were named at £1000 per seat. 18 months since the fundraise has been ongoing, and they have now raised 98% of the cost of the rebuild. It is due to complete on schedule, which means a brand new theatre for one of London’s most regarded theatre companies.

View the take a seat campaign